Award of Distinction, 2019 ClearMark Awards, Category: Best Brochure Under 10 Pages

National Institutes of Health: Eunice Kennedy Shriver National Institute of Child Health and Human Development

NICHD’s Safe to Sleep campaign wanted a suite of materials to educate moms about safe breastfeeding practices to reduce the risk of SIDS. The target audience was women of color from marginalized communities.

Goal was to represent full-figured, racially ambiguous family in order to respect and connect with our target audience

Drew custom illustrations because SIDS safety guidelines such as types of cribs, proximity of baby’s crib to mom’s bed, rules for toys and bedding, and other facts were difficult to source through common stock photography and video footage

Created storyboard, prepped files for animation, and worked closely with animator on video direction and editing

Designed accompanying factsheet so viewers have a step-by-step guide to use and share after watching video